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Tuesday, March 21, 2017

Big plans. Cebu Chamber of Commerce and Industry president Melanie Ng (fourth from right) says they are extending invitations to foreign delegates to join Cebu Business Month activities. (SunStar Foto/Allan Defensor)

A RACE to unlock Cebu’s hidden tourism jewels is the newest offering of the Cebu Chamber of Commerce and Industry (CCCI) Tourism Committee, as it celebrates Cebu Business Month (CBM) this June.

CBM tourism chair Edwin Ortiz, in a press conference, said the Lumba’g Laag sa Sugbo is an interactive event that aims to showcase the undiscovered tourism sites in the south of Cebu in the form of a race.

The activity is slated to happen on June 10 to 12. CCCI pegged 25 teams composed of four members each to participate in the event.

“The group will perform certain tasks. This activity requires speed, skill and IQ. However, the highlight of this activity is the unlocking, not of the usual, but hidden sites in the south of Cebu,” said Edilberto Mendoza, co-chair of the committee. “There will be caves and waterfalls to explore.”

Lumba’g Laag sa Sugbo also aims to promote and showcase Cebu’s tourism, food, people, culture and heritage through technology and adventure. The event will be co-organized by Habagat Outdoor Equipment.

Aside from the race, Ortiz said the committee will also mount the Cebu Travel and Tourism Summit in June 16.

The summit will have talks on online reputation management and marketing skills, the importance of tour guide learning program, eco-tourism and heritage, Cebu as Mice destination, health and wellness, retirement haven, and tourism opportunities.

It will also mount business-to-business sessions for tourism stakeholders, as well as an exhibit of travel operators showcasing the destinations of Cebu.

Ortiz said they will invite Tourism Secretary Wanda Teo and other DOT officials to impart to Cebu the country’s direction in growing tourism.

CBM 2017 is anchored on the theme “Step Up Cebu”. The month-long celebration focuses on the economic pillars of Cebu–entrepreneurship, ICT-BPO, tourism and creative industries.

CCCI president Melanie Ng said the chamber will extend invitations to top government executives from the different agencies and foreign delegates the chamber has met like Singapore, Indonesia, Laos, China, Thailand, Japan, Australia, Korea and Vietnam as well as to CCCI’s sister chambers.

“We have recently reconnected with them and invited them to join our activities,” said Ng, adding that the country’s hosting of the ASEAN Summit this year has presented an opportunity for the chamber to reach to potential partners.

She said that their entry to the Philippines has paved the way for investment explorations in other cities like Cebu. “It is a good business opportunity. We hope to continue to further the relationship,” said Ng.

Published in the Sun.Star Cebu newspaper on March 22, 2017.
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